launching a brand in the time of covid.

Ground breaking product & packaging development.

Plant based meat substitutes are one off the fastest growing trends in food today. Urban Accents challenged the team to create a shelf stable version of the popular freezer items. Within a six month spac the team created the spice infused mixtures, developeded an identity and packaging and was able to launch the product across the country with their sales team curing the time of Covid. Fast, fun flavor focused videos were created to sell the line, advertise the product on social media and how to videos were created for on pack QRcodes.  Initial adopters for this product launch included Walmart, Jewel, Sprouts & Costco.  Huzzah!

a 360˚ approach…

the client

the marketing tactics

< Product Development
< Market Research
< Brand Development
< Packaging Design
< Point of Sale Development-Specialty, Grocery and Club
< Social Media
< B2B Communications
< Video Production
< Ecommerce Development
< SEO PPC Paid Digital
< B2B Sales Kit & Presentation Materials

the team

CREATIVE DIRECTOR: Jim Dygas
PHOTOGRAPHER & ART DIRECTOR: Juliana Schneider
CULINARY DIRECTOR: Sarah Beth Tanner
DIGITAL MEDIA & VIDEOGRAPHER; Kirsten Anderson
MARKET RESEARCH & PRODUCT DEVELOPMENT: Sarah Chalos

see the product in action…

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